My Lai :: essays research papers

The My Lai Massacre: And It's Psychological Effects The objective of the American military mission in March of 1968 was clear, search and destroy My Lai. Throughout human history, millions of people have been exterminated at the hands of their fellow man. It would be great to imagine that the perpetrators behind these crimes are crazy, sadistic, and terrible people, but to the contrary these people are usually normal men and women. The question we must then ask ourselves is, how can we, as a race, commit such vulgar crimes against our own kind? The story of the My Lai incident portrays the insanity and the psychological effects that a given situation had on once normal men. It wasn't clear what to do with any civilians who might be encountered at My Lai, on March 16, 1968. On this day Captain Ernest Medina ordered Charlie Company, a unit of the US Eleventh Light Infantry Brigade, into combat. After Medina's orders 150 men led by Lt. William Calley raided the village and four hours later over 500 civilians were dead. These civilians consisted of elderly people, children, and women. Almost all of these people were unarmed, three weapons were confiscated in all. In addition, no enemy soldiers were found in the village. Only one U.S. soldier was a casualty in the incident, as a result of a self-inflicted gunshot wound to the foot. The scenes from this tragic event were unimaginable. Limbs were amputated, men were crying, people not fully dead were scattered all over, two little girls were shot in the face and Calley was screaming "kill nam, kill nam...". What could actually make men behave this way? What kind of mentality were these men in? Not only did these men murder women and children and babies, but it was also thought that some were looking for women to rape. We can first look at the interesting and sometimes appalling consequences of obedience. The men making up Charlie Company performed the vile acts they did as a result of their duties and obligations to the military. There are several identifiable explanations as to why individuals are more often than not inclined to obey authority. First, when acts are authorized it normally relieves the perpetrator from feeling guilty for his offensive actions. By shoving the responsibility away and placing it on the authorizer of the command, a person does not feel as compelled to reject the command, and can therefor fulfill his or her orders.

A Marketing Plan Essay

Firms that are successful in marketing invariably start with a marketing plan. The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, and customers come and go. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future. The first step is the Situation Analyses. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment. This allows for the evaluation of the company’s objectives, strategy and capabilities. These areas indicate to an organization about the strength of the product or whether there are areas for improvement, as well as how well an organization will fit with the external environment. I will take as particular case, one of my company’s products, namely, the book I’ve written â€Å"Unique and Different†. Considering the concept of the entire project we are carrying and that is to start making some changes around, to start, step by step, being satisfied by the world we live in, we begun by outlining our own experiences and perceptions in our first book. If we look at the things around us from a reserved point of view, the situation is difficult enough due to the external factors, such as: – Continuous change – people deal every day with novelty and need to keep up with the changes and often forget to answer their true body and mind needs. Continuous technology development – due to this type of development people tend use every day, more and more the smart technology forgetting the â€Å"old fashioned† way to broaden their universe. – Demanding society – society demands more and more, forces the humans to act like robots and despite some hidden desire to give time to such relaxation moments, choose not to – out of capping to every day schedules. Decrease of the life quality – enslaved to a robotic life and forced to act as the society requests the quality of people’s lives is decreasing every day, being hard enough to start taking it from the beginning and understanding that above all they count the most These are just a few of the aspects that could harden the fulfillment of the set goal. The second step would be the SWOT analyses which is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. Identification of SWOT is important because they can inform later steps in planning to achieve the objective. †¢ Strengths: the strength of the product could be characterized as mentioned above through: novelty, will to change, perspective, broaden the universe, awareness of one’s needs, discovering truths about one self and so on. This is considerably a step ahead of any other â€Å"writer† because this is intended not to be a novel well sold but a book that teaching you to get to know yourself in a different playful way. Weaknesses: contrary to the strengths mentioned above – a weak side would be exactly this – the fact that people forgot how to live their lives and became robotic, enslaved by the demands of a poor society. People have closed their eyes to the exact truth that lies before them. †¢ Opportunities: in my company’s case the elements that the project could exploit to its advantage would be exactly the point where we, as a society stand right now. The society is weaken, is confused, does not know whom to obey anymore or if it is of any purpose to do it and thus, this would be the perfect time to start doing some changes and create their own path. Threats: the basic elements in the environment that could cause trouble for our project are thin lines that lay between our project and those who just want to become some type of over night writers, by selling what everybody sell these days. It is difficult to explain to people right now that something could be different if they just gave it a try. The third step is building a strategic marketing plan and here most people fall into the trap of thinking that â€Å"marketing† just means advertising, PR or promotion. But marketing and a marketing plan is so much more than that, and includes everything from understanding the market to which you’ll sell your products and services, to choosing specific tactics you’ll use to reach that market. Building a strategic marketing plan is know where to place your products, when to place it, to whom start addressing and how to address exactly. The forth step is marketing mix strategy. Marketing mix is a strategy that has been formulated after taking into consideration the 4P’s of marketing: product, price, place and promotion. This marketing mix comprises four components namely; Product, Price, Place and Promotion. These four components are popularly known as the 4P’s of marketing mix. A marketer has to use a combination of these 4P’s to develop a profit-yielding strategy. The 4 Ps – establish the exactly the place of the product, where is situated, the targeted section of market and to whom is addressed. Promotion carries a high importance especially considering the fact that we are talking about a book. And of course The fifth step is the marketing budget is an estimated projection of costs required to promote a business’ products or services. A marketing budget will typically include all promotional costs, including marketing communications like website development, advertising and public relations, as well as the costs of employing marketing staff and utilizing office space. The costs in a marketing budget will be allocated according to the campaign and the media to be utilized. Some prior research will be necessary for the cost estimates to be as realistic as possible. Knowledge of key industry and market factors must be taken into account when developing your marketing plan. Your plan will also be influenced by researching your competition. You will want to allot funding in a way that exploits the weaknesses of your competitors and emphasizes your strengths. Considering that fact that our project is just starting and that the book is just one of the products it offers, it would be hard enough to analyze exactly the costs of just promoting the book, because generally we consider that the best way to present yourself is face to face, thus we are assisting as many fairs as possible – this way having the chance to meet people personally and present them the opportunity we offer, directly. Concluding – for the book, for now have been used online socializing networks and the presence to all the possible books fairs organized around the country. The sixth step is the marketing perform plan which may be part of an overall business plan. Marketing perform plan can function from two points: strategy and tactics. Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lay the â€Å"corporate mission,† which in turn provides the context for these corporate objectives. Having the same objective, performing a well established plan represents the basic step in achieving the set goal and acting in the direction of the future, seeing beyond today and developing a better tomorrow. The seventh step would be the perform evaluation. Annual performance reviews are a key component of employee development. The performance review is intended to be a fair and balanced assessment of an employee’s performance. Annual performance reviews are a key component of employee development. The performance review is intended to be a fair and balanced assessment of an employee’s performance or of the achievement of a set goal. Everybody engaged in the entire process of the platform has well established goals to achieve and of course, well established terms to present their situation, Being about a platform the activity of the employees could be even more, analyzed and characterized by public – the public being the key factor that would position the project or that would situate it according to a percentage. And the eighth step is considered when adjusting the marketing plan as necessary after reviewing the annual balance or after analyzing the results of the set goals. After ongoing certain stages with a well planned goal – there is the need to and analyze the results of the goals and the exact position where we stand and if necessary start rethinking and adjusting the marketing plan or the spects which clearly didn’t answer our needs or expectations. Some aspects that could be rethought are: the way we address to people, the aspects we are trying to reach, the chosen moment /period, the benefits offered and a lot of other aspects – in this field having the possibility to joggle a lot with the way we put thing into action. Overall a marketing plan should state exactly what a business, company, project tries to emphasize and reach.

Vietnam: A Three-Day Tour

Among many beautiful places in the East, Vietnam is one of the must-see countries. Setting foot in this country provides an unforgettable experience.The historic temples, serene beaches, and peaceful countryside are what tourists find most enigmatic. Even the overly populated markets in the country provide travelers with an unforgettable and exciting experience. The sceneries and warmth of the people provide visitors a taste of the local culture and a perception of Asians in general.Vietnam is located in the Southeast Asia, bordering the Gulfs of Thailand and Tonkin, and South China Sea. It is alongside China, Laos, and Cambodia, and very near Thailand so tourists can easily find trips to neighboring countries after enjoying their tour of Vietnam. At present, Vietnam’s population has grown to almost 85 million in 2008 (Population Council).Most people associate Vietnam with wars possibly due to films that feature the Vietnam War. However, Vietnam is more than what we see in fil ms. Contrary to the what others believe regarding the Viet Kong, Vietnamese are peace-loving and warm-hearted people. They are called Vietnamese, which is similar to the official language.There are around 50 tribes which include the Kinh (also known as Viet) who make up the majority of the population, the Tay, Thai, Muong, Khome, Hoa, Nun, Hmong, and others. Aside from the Vietnamese language, English is becoming a popular language especially among the younger people. Some can speak French, Chinese, and Kmer while dialects among the natives in the mountain areas include Mon-Khmer and Malayo-Polynesian.When planning to visit Vietnam, most visitors need to apply for a tourist visa in advance. Vietnamese visa is inexpensive at the rate of USD 40-80 when applying directly to the Embassy. Another way to apply for visa is upon arrival in Hanoi, but this requires a pre-arranged application with the Hanoi Immigration Department. To do away from the hassles, it is recommended to obtain visa a week or two before the trip.Throughout the country the average temperature is between 21 and 23 degrees Celsius. During summer, the average temperature is 28 degrees Celsius. Rainy season starts from May and it ends in October. At its peak, some lowlands are affected by flood, so it is best to visit either in summer or autumn.If one wants to witness the rich culture of the Vietnamese, the best time is during the traditional Vietnamese Tet (Lunar New Year). Tet is a week long festival and is the most important festival of the year usually every last week or January or early February.As expected, prices during this time are raised radically, and most of the locals are on holiday so business is typically paralyzed, with some hotels, transportation companies and restaurants closed down. Therefore, those who prefer to travel around this period should have a well-organized trip with a tourist company. Otherwise, it will be difficult to go around without a good companion.When making a sh ort visit to Vietnam, visitors have at least three choices. For those who love the city, the best place to go is Ho Chi Minh (formerly known as Saigon). There, one will experience Asian nightlife at its best. Those who are after relaxation and peace must see Hanoi and Halong Bay; while those who are after adventure and exploring nature should try Sapa and Mekong Delta River.

Mgt/420 Week 1 Role of Stakeholder

Role of a Stakeholder Paper Janice Horton MGT/420 November 26, 2012 Thomas Ach Role of Stakeholders The stakeholder representation of excellence as obtainable challenge to include the growing requirement for organization to act in response to the requirements and prospect of more and more assorted cluster at the same time as unmoving distributes shareholder value. Countless of the ideology and the practice of superiority organization have been eager with the requirements and potential of meticulous groups that have been approved for an extended time as part of the conventional decision-making replica (Freeman, 1984).These include collections such as clientele, staff, and dealers. The stakeholder model offers a hypothetical good reason and theoretical structure within which the excellence characteristic of associations with other, more varied, collection can be openly measured and lectured to in a holistic method. The stakeholder replica of quality can be consequently seen as basicall y different from replica that have come earlier than. Without a doubt, it is so different, it can be seen to symbolize an up-and-coming third age bracket of eminence that increasingly will substitute those that came former.Its focal point is motionless on excellence but the way in which superiority is lecture to be different. Three main stakeholders in Engro corporate hierarchy in Pakistan are the people who suggest and propose areas of improvement for enhancing the efficacy of quality management processes. The Board of directors plays an integral role to evaluate quality management processes throughout the life cycle of various projects while preserving and enhancing the image of the company.This resultantly improves quality in the management processes. Company employees are the stakeholders who gave candid feedback on the vision, progress, and evaluate the policies and highlight the areas of improvement. That is why a company like Engro has a policy that allows people to â€Å"Sp eak their Hearts out. † which allows their opinions and concerns to be heard. This tool also gives company’s many of ideas to improve upon their management style and processes.Various customers’ feedback surveys and surveys regarding knowing the voice of customers play an important role to give suggestions and opinionated ideas to add value to their systems and management processes. This brings definite value and quality in it. Another company like Agritech (Pak American Fertilizers Limited) in Pakistan arranges sessions with its major stakeholders during different times of the year. Customers, farmers, and dealers speak and help company improve upon their quality and processes.Sessions with Banks, suppliers, board of directors and employees are another toll to get 360 degree feedback on systems, quality, and processes to get ideas to build further upon them to improve management and quality in all aspects of their operations and systems of management. References Svendsen, A. (1998), The Stakeholder Strategy: Profiting from Collaborative Business Relationships, Berrett Koehler San Francisco http://www. cmqr. rmit. edu. au Wheeler, D. and M. Sillanpaa (1997). The Stakeholder Corporation. London, Pitman http://engro. com/our-businesses/engro-fertilizers-limited/

Applying Tactics, Actions and Control planning system on Chicken Essay

Applying Tactics, Actions and Control planning system on Chicken Cottage restaurent - Essay Example They wanted to create a logo which can be memorable for all and also create brand recognition for the company in the mind of the customers. The company was been founded by Mohammad Khalid. It has 115 outlets in UK and outlets in the other countries like Dubai, France, South Africa, Libya, Algeria, Pakistan, Iraq, Iran and Sweden. It is also planning to expand its business in other parts of world in certain other countries like Canada, china, Australia and India. In this report the Tactics, Action and Control strategies of the company will be seen which has helped the company to grow in such a huge manner and achieve such good amount of success in such a loess time and the way they are helping the company to achieve its goal. The main goal that the company has set up is to become the leading local fast food restaurant in UK. Chicken Cottage restaurant since the time of starting in 1994 has kept on growing at a constant rate. The company has made serious attempts to expand the business operations and take it to a higher level. The company has been able to open 115 outlets in the whole country and get a good visibility among the customers (Chicken Cottage, 2014). It has also been able to create a good brand image in the mind of the customers. But because of the presence of huge number of competitors present in the fast food restaurant industry in the UK market it has been a tough journey for the company and it has not been able to get the position of the market leader capturing maximum market. To help the company in increasing their market share SOSTAC model is been used to analyze. Among all the 6 factors which are situation, control, action, tactics, strategy and objectives the main three factors that are been used in this case are the Tactics, Action and Control. In this section the objectives and the goals of the company is been seen and based

Philosophy Theroy- Conclusion and Premises Essay

Philosophy Theroy- Conclusion and Premises - Essay Example l of prevalent societal attitudes at the time of the film’s making, but could as easily be transferred to more modern times, forcing the viewer to focus on the psychological action occurring rather than the latest high-dollar computer graphic imagery or fast-moving car chase scene. The film opens as the judge in a courtroom informs the jury of its duties before releasing them into the jury room. As the judge speaks, the camera pans across the different faces of the men who comprise the jury as well as the big-eared wide-eyed boy defendant. As the judge gives his directions, he makes it clear that this is a capital murder case and, should the jury return with a guilty verdict, the sentence will be death. With this harsh task on their minds, the jury files quietly into the jury room, none of them looking at the defendant as they do so but with the defendant watching each one of them in turn. As the case is presented, it is made clear that the boy, just turned 18, is on trial for his life accused of having killed his own father in an angry knife attack and then callously removing himself from the home to go watch a film. It is up to the jury to decide, by a vote of guilty or innocent, whether this boy lives or dies. Either they let him go free or they condemn him to death. As the jury files into the room, it is obvious some of them are deeply affected by the weight of their decision while others are clearly convinced their conclusions are obvious. As none of the jurymen are identified by name for most of the movie, only two of them exchanging names at the very end of the film, the only way to refer to them is by their jury number, which is made easier as they sit at the table in this order. Casual chatter before they all convene officially indicates that most of the jury members feel the case is fairly solid, the boy is undeniably guilty of the crime. As the film moves forward, the reasons for this assurance are revealed. First, the boy was known to have

The dietary requirements necessary to maintain a healthy Essay

The dietary requirements necessary to maintain a healthy - Essay Example Digestion breaks down proteins into amino acids. Amino acids are of three categories – essential, nonessential and conditional amino acids. Essential amino acids are nine – â€Å"Histidine, Isoleucine, Leucine, Lycine, Methionine, Phenylalanine, Threonine, Tryptophan and Valine† – and can only be obtained from food intake. Nonessential amino acids are four – â€Å"Alanine, Asparagine, Aspartic Acid and Glutamic Acid† – and are made by the body by breaking down essential amino acids. Conditional amino acids are eight in number – â€Å"Arginine, Cysteine, Glutamine, Glycine, Ornithine, Proline, Serine and Tyrosine† – and are not viewed as essential. They are only needed in times of illness. There are many sources of proteins: all types of meat, all types of beans, nuts and seeds, soy proteins products, dairy products and eggs. Intake of proteins should be regulated. This is because a high level of proteins may overwork the kidney. Meat and eggs intake should also be watched as these products contain high levels of cholesterol. Accumulation of cholesterol in the body is a risk factor for heart disease. In severe deficiency of proteins, Kwashiorkor is likely to develop. The recommended daily intake of proteins is â€Å"2 to 3 ounces of cooked lean meat, poultry, or fish;  ½ cup of cooked dried beans; 1 egg, 2 tablespoons of peanut butter, or 1 ounce of cheese†. Carbohydrates Carbohydrates are very important as they provide the fuel to the body after being broken down to glucose which is oxidized to release energy. Carbohydrates are of two main types – complex and simple carbohydrates. Complex carbohydrates include starch and dietary fiber. Complex carbohydrates must be broken down to glucose for the body to utilize. Starch is contained in foods such as breads, cereals and vegetables. Dietary fiber is of two categories: soluble and insoluble fiber. Soluble dietary fibers include oatmeal, nuts and seeds among others while insoluble dietary fibers include brown rice, barley, fruits among others. Simple carbohydrates are those that naturally have sugars, for instance, fruits, milk products among others (Centers for Disease Control and Prevention 2012). Dietary fibers are recommended over refined meals. Removing the external cover of grains converts them into refined foods. The diagram below show the recommended amount of grams required daily (Centers for Disease Control and Prevention 2012). Nutrient (Units) Child 1-3 Female 4-8 Male 4-8 Female 9-13 Male 9-13 Female 14-18 Male 14-18 Female 19-30 Male 19-30 Female 31-50 Male 31-50 Female 51+ Male 51+ Total Fiber (grams) 14 17 20 22 25 25 31 28 34 25 31 22 28 Excessive intake of carbohydrates especially the simple carbohydrates are associated with obesity because excess glucose is stored. Deficiency in carbohydrates in the body forces the body to burn fats and proteins to use as a source of energy (Centers for Disease Control and Prevention 2012). This deficiency therefore leads to malnourished people. However, in severe cases of carbohydrate deficiency, marasmus is likely to develop. Marasmus develops when there is severe malnutrition. Lipids Lipids are needed in the body to transport the fat soluble vitamins, supply energy and provide fatty acids. Lipids exist in various forms; if a lipid is a liquid at room temperature then it is called oil, if it is solid at room temperature t hen it referred to as fat. Lipids are hydrolyzed to release glycerol, fatty acids, diglycerides and monoglycerides. Fatty acids are particularly important in the