Tuesday, September 10, 2019

Integrating Civics Educations into Liberal Studie Essay

Integrating Civics Educations into Liberal Studie - Essay Example In this subject are elements of humanities, science and liberal arts, which serves to help learners have a broad outlook after completing their senior secondary level studies. Some of the areas of study in this subject include self and personal development, personal identity, and preparing for adulthood, role of an individual and society, conflict resolution and interpersonal relationship, economic restructuring, the rule of law and participation in society and politics, and finally the general quality of life (Chan, and Sin, 2005). Likewise, the curriculum development council has proposed that civic education be also introduced in both elementary and secondary schools. In the past, civic education has never been made a complete and independent subject in Hong Kong. However, recently, civic education has been strengthened, and is embedded in other subjects such as history and Chinese among others. The major aim for this subject is to strengthen learners positive attitudes and values, develop good civic and personal qualities and also create an individual vision in committing and contributing to one’s country, family and the world. The general concepts, points and evaluation mode are very powerful and strict. It has been argued that integrating this subject to liberal studies will facilitate the achievement of the goal of a making a balanced and well-rounded person, rather than making it an independent subject (China Daily, Jun 1 2011 8:42). The purpose of introducing liberal studies in China’s New Secondary Curriculum is to broaden the student’s knowledge base as well as enhance their social awareness through studying a wide range of issues. The module in the curriculum focuses on the themes, which are of significance to the society, students and the world in general. These are designed in such a way that students are enabled to make connections across various fields of knowledge

Monday, September 9, 2019

Business - Decision Making Essay Example | Topics and Well Written Essays - 1000 words

Business - Decision Making - Essay Example For example, the depreciation in the value of a car as time passes and the distance it is driven is done by simple regression. But this type of situation rarely exists since there are many complex factors or variables that exist in the real world. If we want to calculate the future earning of a person taking only his years in school is simple regression, but it is not accurate since other factors like age, qualification, industry, experience are not taken into account. If we take all these factors into account the situation becomes more complex and hence multiple regressions would have to be used. Linear regression is used in similar circumstances as a simple regression. A relationship between height and weight of adults can be presented in a linear regression. The heights and weights are marked on a graph and a straight line is drawn through the middle. On the other hand nonlinear regression (NLREG) is used in more complex situations. "NLREG is a powerful statistical analysis program that performs linear and nonlinear regression analysis, surface and curve fitting." (NLREG). After the taking over of Company W, WidgeCorp is supposed to be one of the leading industries under marketing of snack foods and beverages. Their style of management and business decision-making was different from the company W. The WidgeCoThe WidgeCorp wanted their employees to collect relevant information's by doing statistical analysis and make use of the information gathered for decision making and further action, unlike the company W which actually relied on experience and judgment of their managers. (Problem, 2008). By the next year, within the industry, the sale of snacks and cold beverages are supposed to be the largest product segments, and these 2 categories will become driving force of the industry. The cold beverages are acquiring space in almost all shops with a high proportion in hotel groups and restaurants. Cold storage machines grew at an even more impressive 42% in 1999, with this growth coming at the expense of shelf-stable products. According to the National Restaurant Association, revenues from restaurants as far as cold beverages are concerned are expected to reach $321 billion in 1999. This cold beverages industry is concerned as a large and healthy industry in our economy, and suppliers to this industry are expected to benefit from this growth. The chances of progress of a industry which is fast moving and innovative which can introduce enhanced products to the restaurants and other needy customers stand to gain significant market share in a relatively short time span. The company can market its cold beverages to three distinct market segments including; distributors, branded sandwich and juice manufacturers, and end users, whose main focus will be on restaurants and hotels. (Vending services business plan, 1996-2008). According to AC Neilson figures, in the cold beverage industry there has been a continuous increase in sales figures. The market saw considerable growth in , rising by 214% in 2002 and 2003, A survey commissioned by the company Squeeze last year showed that 53% of Irish people drink fruit juice almost daily. Sales figures intimated that Britain now consumes 2.2 billion

Sunday, September 8, 2019

New Product Development Essay Example | Topics and Well Written Essays - 750 words

New Product Development - Essay Example However, the only set back that this business is facing is that the products are perishable which prompts manufacturers to get the best ways to avail these products to the market segment before they get spoiled. Another setback is that, at the market, manufacturers must hope that consumers purchase the products fast before they get perished (Nickels, 2010). However, apart from natural juices, large industries are also manufacturing these items on a large scale. These can be found in supermarkets and other large shops. With good storage methods, these items are can take very many months. However, the only demerit of these industrially manufactured juices is that they have additional additives apart from the natural elements of these juices. These juices are normally packed in well sealed packets and bottles, unlike those manufactured on small scale that is not sealed permanently. This paper analyses how the demand of these products can be determined in the market segment so that manuf acturers are able to make adjustments. Why fruit/vegetable juices? Nutritional experts advocate for fruit and vegetable juices due to their nutritional content especially for patients with nutritional derangements and those with nutritional disorders. Many infections in children and old people result from nutritional impairments. Children and old people are the most susceptible populations in the populations due to their weaker immunity. As a result of this, it becomes necessary for parents to ensure that they get the required nutrition. Fruit and vegetable juices have high vitamin contents and also provide this population with trace elements that are not available in most food substances. Failure to provide this population with nutrients will lead to malnourishment and weakened immunities which make them susceptible to immune infections. Even patients with serious infections like HIV/ AIDS are advised to take these juices since they add important nutrients in their bodies that assi st their weak bodies to fight opportunistic infections. Apart from this, fruit juices are the most refreshing soft drinks available, hence, are used by people of various populations and in different quarters. For example, when going to cinemas, it has become a hobby for many to carry these juices due to the refreshing feeling they give to its users. The same applies to sports fans that carry these juices to act as refreshments during sports matches. As a result of this, demand for these products is immense, which has prompted manufacturers and all stakeholders to determine the best ways to promote sales, and at the same time pleasing their customers. Demand for new fruit products When determining and investigating the demand by consumers for new products, manufacturers of these juices need to examine the optimal market segment for these products. Vegetable and fruit juices are extensively bought by the nutritionally deranged, the young generation that attends sports and other relate d events and families in urban settings. Therefore, through studying this optimal market segment, manufacturers will be able to gauge the extent that their products are doing good in the, market place setting (Crane, 2010). For example, by observing sales of these products in a supermarket, manufactures will be able to find out whether their products are doing well or not (Birt, 2010). Another way for manufacturers of

Product Analysis about Fast Food Restaurant Essay

Product Analysis about Fast Food Restaurant - Essay Example With a varied range of fast food items and ready to eat deserts, the company has been operating well in the international market. The company, in order to meet the changing demands, has been updating their marketing strategies as per the need of the changing time. Moreover, the company has also been serving a varied range of delicacies to capture markets of the fast food restaurants. The company has also opened a large number of franchises to serve people better in the larger number (Dominos IP Holder LLC, 2008). Herewith, the paper focuses to complete a detailed analysis of the fast food restaurant. By analyzing the different market recommendations of the fast food restaurant, a detailed picture of their market strategy is framed. The paper also describes the current fast food services the company is trading on from a critical point of view, highlighting its positives and negatives as well. Initially, Domino’s was involved in serving only Pizzas since its inception. Gradually, with the changing demand and taste preferences, the company became diversified in its food services with the inclusion of a variety of flavored pizzas and a varied range of deserts into their product line. In comparison to other food items, its Handmade Pizza has been a Unique Selling Proposition (USP) to the company, attracting high demand from the targeted consumers. The company has also been selling a wide range of products like the Parmesan Bread Bites, Stuffed Cheesy breads and Chocolate Lava Crunch to attract a diversified customer group. The company is recognized to be the bestsellers of a varied range of products, which has set a benchmark in the industry by ensuring timely delivery with quality. To increase the convenience of home delivery, Domino’s has been taking initiatives in opening a virtual store. These virtual stores were designed in order to enhance the customerâ⠂¬â„¢s convenience in placing orders. Additionally, in order to

Saturday, September 7, 2019

Sustainability and the Balanced Scorecard Essay Example for Free

Sustainability and the Balanced Scorecard Essay Practices that are good for the environment and society may appear to have a negative impact on corporate profitability, but use of the balance scorecard can result in a clearer picture of the relationship among sustainable practices, corporate strategies, and profitability. This article explores three ways that sustainable practices can be incorporated into BSC and discusses issues that should be considered when selecting sustainability related measures, targets, and goals. It also examines ways to enhance both internal and external reporting of sustainability-related performance. Adopting green operating practices is certainly good for the environment, yet the implications of such practices for a business’s profitability may be viewed as both positive and negative. On one hand, by contributing to product differentiation in the market- place and enhancing organizational image to investors and customers (both current and potential), green practices may increase a company’s profitability. On the other hand, green practices may actually reduce profitability because of extra costs that result from implementation and continuation of sustainable practices. For example, installing solar panels on a building may lower monthly electricity bills, but, concomitantly, the reduced electricity bills may be more than offset by the high purchase and installation costs associated with the panels. The sustainability concept now runs rampant in business literature, but, unfortunately, there is no agreed- upon definition of sustainability or its underlying tenets. â€Å"Sustainable† or â€Å"green† practices will be found throughout the operations of a business. These practices can be included in the design features of an organization’s buildings, vendor  selection in the supply chain, production of goods and provision of services, and packaging features and distribution elements of those products and services, and the practices will be a significant consideration in a product’s ultimate disposal. The BSC typically reflect four interrelated perspectives of a company: financial, customer, international business prowess, and learning and growth. Each perspective has a series of performance measures, targets, and goals that reflect the firm’s long-term strategies. The financial perspective takes the viewpoint of the company shareholders and typically uses traditional financial measures such as operating cash flows, return on investment, and changes in operating income over time. The customer perspective addresses product and firm differentiation strategies as well as value creation from the viewpoint of the organizations client base. The international business processes perspective includes measures of the efficiency and the effectiveness of the firms operations. The learning and growth perspective focuses on the creation of organizational value through employees and innovative practices. The first method is to add a fifth perspective to the BSC. It may be the simplest approach for companies that want to emphasize sustainability as a key corporate value or a critical strategy. The sustainability perspective consists of social and environmental performance indicators that link with the other four BSC dimensions and highlights the importance of social, environmental, and economic responsibility as a corporate goal. This approach could allow management to establish less definitive measurements without compromising organizational aggregation. The second approach is sustainability-balanced scorecard (SBSC). A separate SBSC is an appropriate for many companies such as those existing BSC but want to measure or integrate sustainability without the disruption and cost of adopting a full-scale BSC. SBSC include the following four perspectives: sustainability, stakeholders, processes and learning. The sustainability perspective would emphasize the triple bottom line of economic prosperity, environmental quality, and social justice. The stakeholder perspective would  incorporate measures of business ethics, labor practices, and impact on society. The processes perspective would focus on specific organizational external and internal processes products, tools, and systems. The learning perspective would stress organizational synergy, training, and research and development. A strength of the SBSC is that a well-defined corporate sustainability strategy is not essential to its development. The third is integrating sustainability measures throughout the four perspectives. Management has to both define the metrics that are important in measuring progress towards organizational sustainability objectives, and how sustainability (or lack thereof) will affect the future. Incorporating new measures are important the firms financial well being as customer satisfaction, manufacturing cycle efficiency, and patent-generating research and development. The integration method also works well for companies that have adopted a more all-encompassing definition of sustainable practices that includes environmental, health, and social aspects. This article relates to accounting class because of the topics covered such as sustainability, triple bottom reports, return on investment, and balanced scorecard. The article concludes with developing sustainability metrics. These provide tangible guidance to how the strategies implemented help create shareholder value. There are three ways that sustainable practices can be incorporated into the balanced scorecard: adding a fifth perspective to the BSC, a sustainability-balanced scorecard, and integrating sustainability measures throughout the four perspectives. My perspective is, I know how important it is to be not only more â€Å"green† today, but as cost effective as possible. The three methods don’t look too complicated to be implemented. The article states at the end that companies are being pressured by stakeholders to become more transparent, and such transparency is becoming the norm rather than the exception. The 2008 KPMG international survey of corporate responsibility reporting found that, in 2008, nearly 80% of the worlds largest 250 companies issued some type of responsibility report. These responsibility reports included governance, ethical, environmental and social issues. It is now more important than ever to go green.

Friday, September 6, 2019

Functioning Of Body Systems Essay Example for Free

Functioning Of Body Systems Essay What is energy? Energy can make changes possible. We use it for our every day lives, it helps to move cars over road and boats over water. Energy is also used to allow our bodies to grow, keep warm and help our minds think. Scientific define energy as the capacity to do work. Energy cannot be destroyed or created, only transported from one source to another. Forms of energy †¢ Potential Energy: Potential is the stored energy of position and the energy of position- gravitational energy. When an object is displaced from its original position and there is energy pulling it back to that position, this works with potential energy. This is when a moving object no longer has kinetic energy; it has potential energy instead. †¢ Chemical energy: Is energy stored which are in the bonds of the atoms and molecules. Batteries biomass, natural gas and coal are examples of stored chemical energy. When chemical energy is burnt it is converted to thermal energy such as burning wood in a fire place. In the human body the glucose is said to have ‘chemical energy’ this is because when chemicals react with oxygen, it releases energy. †¢ Kinetic Energy: Kinetic energy is the energy of motion, its all about where movement happens; even it’s just a simple movement, it still has kinetic energy, like just clapping, dancing, singing, writing, talking, etc. also it’s the energy of motion. [pic] M1 Role of the energy in the human body The Cardiovascular system The human body is made up of the heart and blood vessels; it helps cooling and transportation system for the human body. The main role is to circulate blood through a network of vessel throughout the body to provide individual cells with oxygen and nutrients that help dispose OFF waste (Carbon Dioxide) The Cardiac system gives us energy in the Mitochondria. Metabolism Metabolism is a collection of chemical reactions that take place in the body’s cell. It converts the fuel in the food of which that’s eaten into the energy needed to control everything we do, from moving to thinking to growing. Specific proteins in the body control the chemical reactions of the metabolism, and each of the chemical reaction is coordinated with their body functions. Hormones control the guidance and speed of metabolism. When a person is at rest the speed of metabolism is called basal metabolic rate, this measures the heat produced by metabolism. In the process of metabolism molecules in the digestive system break proteins down into glucose, fatty acids or amino acids, which can be used as an energy source in the body. These become absorbed into the blood, which transports them to the cells. Anabolism The process of anabolism involves simpler molecules combining together to form complex compounds. The main function involves building and storing the proteins. The cells bring together amino acids to form structural and functional proteins. The functional proteins that individually catalyze chemical reactions occur and help fight off diseases that regulate the on-going body process. Cells work in the liver and the muscle, combining molecules of glucose to form glycogen – a compound which is stored. Catabolism The process of catabolism produces energy that’s vital to all activities in the cells. It helps the breaking down of glucose, fatty acids and amino acids to keep the energy and the heat in process. As the process continues, newly digested food, storage glycogen are involved. Breaking down of the fatty acids takes place in two steps. The 1st step which is called Glycolysis, works without oxygen and it produces a small amount of energy. The 2nd stage which takes place is the stage of the Krebs cycle, in this process a series of chemical reactions from Acetyl-CoA with Oxygen, producing carbon dioxide, water and energy. ATP= Adenosine Triphosphate, is the energy needed for cells to function and for muscles to contract. ATP is stored in the muscle and liver Gives Energy by producing: Carbohydrates = Digestion Glucose Fats = Fatty Acids Proteins = Amino Acids This becomes absorbed into the blood is then transported in the cells (muscle, nerve liver). They are then used to produce ATP or it is stored ATP is stored in small amounts, therefore they are stored as: Glucose: Glycogen (Muscle Liver) Fatty Acids: Body Fat Amino Acids: Growth, repair and excreted waste. Cells in the body need energy to function FOOD=ENERGY (E) [pic] Anaerobic Energy Exercise with oxygen Glycogen breaks down into: ATP + CO2 + H20 Using large muscle groups continuously over a period of time Aerobic Glycolisis Fatty Acid Oxidation = The production of ATP from Carbohydrates Fat When exercising is fast and intense, the Cardiovascular cannot supply as much oxygen to the muscles. This is then where anaerobic exercise comes in. Short term effects of physical exercise results from occasional bursts of extra physical activity. Long term effects of physical exercise are the result of frequent physical activity which is moderate and high intensity e.g. activities that involve using lots of muscles and energy and increasing the heart-rate during the activity for at least 20-30 minutes. Exercises without Oxygen Breathing rate increases because of no oxygen available. Glucose is burnt to produce energy and lactic acid, lactic acid can be poison and eventually lead muscles to fatigue and can lead to a cramp, Muscle cramp is on-going, uncontrolled muscle contraction due to lack of oxygen and insufficient blood circulation and can painful. To keep the glucose active essential organs are activated: muscle and liver quickly require a large bust of energy, over a short period of time. The sports involved could be: Weight lifting or long run Anaerobic Glycolysis Anaerobic Glycolisis is less efficient in producing ATP than Aerobic Glycolisis, But is important and needed for a large burst of energy lasting a few minutes Produces ATP from Carbohydrates without Oxygen and works in 2/3 Minutes. Diagram for Aneorobic Respiration Glucose Energy+ Lactic Acid http://www.ivy-rose.co.uk/HumanBody/Muscles/Effects-of-exercise-on-muscles.php The Respiratory System The respiratory system wokrs from the Nasal Cavity, breathing through the Nasal passages, normally. The air is then passed down the Larynx, producing sounds for speaking. It then travels down the Trachea, passing air down the trachea to the lungs. The trachea splits into two borchi’s, carrying air to each lung. The Bronchi then split into smaller tubes that distribute air to the alveoli. Air then eventually enters the millions of tiny air sacs in the lungs called th alveoli Aeorobic respiration When exercising at a steavy and comfertable rate it helps the Cardiovascular sytem to supply the oxygen with all the oxygen they need. Glucose+oxygen energy+carbon dioxide+water Aeorobic exercise can last for long periods of time, without the person becoming breathless and loosing muscle which goes into lactic and could suffer cramps e.g. from swimming/jogging. This is when we need oxygen, so carbondioxide is breathed in. Tidal Volume This is the amount of air taken into the lungs during breathing when the person is at rest approximately 6 litres per minute is breathed out and exchanges during inspiration and expiration. Vital Capacity This is the maximum volume of air breathed in and following a maximum expiration. Oxygen Deficit The body is unable to supply enough O2 to the muscles that the muscles need, which is where exhaustion is reached causing immediate and reduction in strength. Oxygen Debt ATP Adenosine diphosphate (ADP) + ENERGY + inorganic Phosphate During exercise muscles repeatedly contract and relax, using and requiring ENERGY to exercise. The energy comes from a chemical called adenosine triphosphate- also called ATP that is broken down during exercise into another chemical called Adenosine diphosphate (ADP): When there is plenty of oxygen available in the muscle tissues the Energy for muscle action is produced aerobically In anaerobic energy production, ATP is generated by converting glycogen to lactic acid. Lactic acid is a toxic substance that can only be removed from the body by the supply of further oxygen to the affected tissues anaerobic activity leads to oxygen debt Reference: http://kidshealth.org/teen/your_body/body_basics/metabolism.html# Teachers Notes vitualmedicalcentre.com http://kidshealth.org/teen/your_body/body_basics/metabolism.html# http://www.nmsea.org/Curriculum/Primer/forms_of_energy.htm http://www.virtualmedicalcentre.com/ Digestive System The primary function for the digestive system is to break down food both mechanically and by the use of enzymes, so that it may be used for by the body for energy and cell growth and repair. Mouth: Digestion begins at the mouth: the teeth cut and grind food into smaller particles that can be swallowed in the saliva, carbohydrates begin to break down the food. Oesophagus: Once you swallow, the food moves into the Oesophagus where the continual waves of involuntary contraction pushes it way down to the stomach. Stomach: As the food enters the stomach the stomach muscles relax to allow a large volume of food to be stored. The stomach muscles churn and mix the food with acids and enzymes, breaking it into much smaller, more digestible pieces. Small Intestines: Enzymes are increased to break down food from the pancreas and glands, breaking the proteins and carbohydrates. It also gets mixed with the product of the liver which helps break down all the fats in our body aiding digestion. Large Intestines: The large intestines continue the food journey, absorbing any water or mineral still remaining. The rest of the content is waste, which is then passed through the rectum where it is stored until they leave the digestive system through the anus as a bowel movement. Homeostatic Roles: †¢ Supplies energy for life’s activities. †¢ Supplies building blocks for macromolecules Stages of food processing This is the process of eating. Which begins when places the food in the mouth or the oral Digestion Digestion is the process where ingested food is broken down into a form that can then be absorbed and assimilated into the tissues of the body. Digestion includes two types of processes †¢ Mechanical (e.g. chewing, grinding, churning, mixing) †¢ Chemical (e.g. enzymes breaking down of food) Absorption †¢ Digested food is absorbed into the bodily fluids blood and lymph. The small intestine increases its surface area and the rate of absorption. Digestive food is broken down by simple sugars, amino acids, etc. which then enter the bloodstream. Elimination †¢ Undigested food materials are discharged from body. http://www.ivy-rose.co.uk/HumanBody/Digestion/DigestiveSystem-BasicStages.php

Thursday, September 5, 2019

Multicultural Ethical Psychology

Multicultural Ethical Psychology Abstract: The significance of multicultural counseling is the necessity of addressing ethical issues from current and previous societal changes. A review of literature provides valuable data with respect to multicultural diversity challenging the filed of psychology today. This perspective includes social aspects regarding the implication and changes in relationship to racial, ethnic and linguist differences of multicultural counseling, that is significantly altering cooperate America, and the commitment of the American Psychological Association in meeting this challenge from an ethical perspective. In addition, a review of the APA guidelines, that interprets the goals of the practitioner providing services to a diverse population from an ethical viewpoint (American Psychological Association 2002). Including challenges of understanding other cultural beliefs, values and lifestyles, and ethical practices, which differ from western American culture (Sue, Arredondo, McDavis, 1992)? Review of Literature A review of the APA guidelines and ethical principles of cultural diversity, ethnic, racial, and the role of the practitioner in terms of multicultural competency as previously discussed by (Sue et al., 1992) with a rationale and motive of applying several criteria that assists the professional in terms of training, and education purposes of multicultural counseling. This concern is significant in terms of the shift in our society, since diversity is the focus of the need for multicultural understanding and requires changes in the philosophical method of the counseling approach. In order to provide ethical therapeutic intervention, the practitioners knowledge of other cultural beliefs, values, morals and lifestyle are necessary in providing adequate and ethical services. Certainly, this area challenges the field of psychology since diversity also brings differing behaviors that perhaps viewed as unethical according western norm. Moreover the implications of the professionals own bias es, and beliefs that conflict from an ethical perspective. The apparent need for change previously illustrated in the APA guidelines (1990) definitively represents the purpose that psychologists need to address social issues and their own biases in terms of diversity. Considering culture, race, ethnicity, or linguistic differences in western society is definitely a growing multicultural population. This shift includes addressing competencies from a socioeconomic and mental health profession the adoption and creation of the guidelines plays a significant role in promoting ethical changes in the methodology in which professionals in the field of psychology provide ethical services. In addition to the revisions adopted by the APA Code of Ethics Preamble E, goes on to further emphasize the importance of providers to address the issues of cultural diversity (American Psychological Association 2002). It also represents possible ethical misunderstandings in terms of the customary method of practice geared to the western American culture. This resea rch endeavor hopes to provide the challenges and progress in the area of multicultural service delivery in a diversified western American culture. In addition, to the ethical revisions provided by the American Psychological Association as well as the adoption of these revisions by the American Counseling Association which currently sets the competencies and guidelines of multicultural practices (APA 2002). Although, this is a marked improvement, it does not mean that the guidelines are mandatory since multicultural affiliation does not affect all professionals in the field of psychology. Considering the ethical perspectives and standards of practice mandated by the American Psychological Association (2002) Ethical principles of psychologist and code of conduct, it seems the area of multicultural practice continues in its western ways. Previous research alludes to the Ethical Principles of Psychologist and Code of Conduct (Ethics Code: APA, 2002) that refers to psychologists acknowle dging their biases and decreasing biases within the context of their practice. Unfortunately this practice is either not enforced or until recent years where multiculturalism in the United States increased in population (Kakkad, 2005). An example of ethical concern is the underpinnings of the guidelines in terms of multicultural context which concludes as of 2009. The guidelines are not formerly included in the code of ethics then the possibility that some psychologist may utilize this as a loop hole in terms of avoiding multicultural practices is prevalent due to the aspiration perspective. American Psychological Associations Board of Ethnic Minority Affairs (1990) guidelines whose principles are aspirational in character, suggests moral and ethical behaviors to do no harm implying respecting all persons regardless of race, ethnicity, including religious beliefs. Moreover do psychologists confuse the aspiration aspects of the guidelines with the standard code of ethical conduct, possibly diminishing its value in terms of ethical practices? Is there concern that the guidelines will in some manner dilute the APA Ethics codes (Fisher, 2003)? The preambles definition of the guidelines, are â€Å"designed to provide suggestions for the psychologist† (APA Online, p.2). These suggestions imply the relevance of practicing in a diverse society, counseling various ethnic groups, contrary these guidelines are not mandatory nor do they imply ethical consequences for the psychologist, as seen in the ethical codes of conduct. For years psychotherapy, assessments, research and testing are geared towards the Euro American culture, typically not geared for the persons of cultural diversity (Sue Sue, 2008). Sue also suggests the need of â€Å"adopting ethical guidelines† (Sue Sue, 2008, p. 63) to reflect the needs of the cultural diverse populations. Furthermore applying these guidelines to ethical codes of standards, such that further education of psychologists will become more than suggested practices, yet enforceable practices, that is eventually incorporated as a part of â€Å" licensing and credentialing standards† (Sue Sue, 2008, p. 63). The relevancy presented in previous literature regarding the necessity of changes from ethical, social, and standard of practices view point considers the implications and vulnerabilities of multicultural counseling from an oppressed and perhaps unintentional harm to persons of cultural differences seeking counseling. Understanding other cultural values, beliefs, and attitudes, in an era where implementing ethical public policy and discrimination play a major role in adaptation of other values and systems. Amalgamation of cultural differences is a focal point of inclusion as psychologists and committees review ethical standards and attitudes (Naylor, 1997). Does previous the literatures imply a significant need for more standards in the area of multiculturalism? Consider the example, of previous data regarding cultural differences in parenting children that clash with the ethical Western American ethical standards (Knapp Creek 2007). Case studies of clients and professionals in terms of differing opinions and concerns regarding cultural beliefs and conflicts. Misconceptions regarding cultural practices from a therapeutic perspective, lends to harmful and if given consideration of the ethical code, perhaps unintentional harm to the diverse client. This previous research appears to validate the need for education in the realm of multicultural systems in order to more affectively provided therapeutic intervention while remaining ethically sound. In addition, to the concerns regarding competencies and standards of traditional practices of western psychology in terms of effectively providing intervention for persons of ethnic, and linguist differences (Sue et al., 1992). During the course of my practice, I encountered an issues with a client and family from Trinidad, granted the language barrier and customs differed. Nevertheless, I tried to gain an understanding of their beliefs, rituals, and in this case parenting styles. On the other hand, providing this family with adequate intervention became vital to the success of treatment goals. The issue of multicultural difference occurred when another worker of the team reported the family to the Department of Human Services for abuse, since the client told this person that the parents spanked him. The parents clearly upset by this report nearly sued the agency, simply because this is how parents from Trinidad, discipline their children, the case was unfounded. Moreover, the other worker did not try to inform himself of cultural differences in parenting styles, which would have been a prime opportunity to engage in cultural differences and gain a better understanding of their belief system. Another example which represents the need presented in previous literature regarding the need of increasing standards for psychologist is a case of personal disagreement with respect for multicultural counseling. I recently encountered a situation that left me feeling sad that other practitioners simply want to elude the notion of multi cultural counseling. Several months ago I meant with three psychologist of a private practice, who have been in the field for over 20 years. I mentioned their interest in cultural counseling since it is a growing population here in New Hampshire. Their response shocked me; they suggested multicultural counseling is an area they chose not to include in their practice. Of course, I had to ask if clients contacted their agency what response these people got in terms of refusal due to cultural differences. They simply, replied their practice is not designed for cultural differences; clients are referred to the Boston area for counseling (though carefully not mentioning any biases). In addition, they suggested that according to APA they were not qualified or had the expertise to counsel diverse populations and would try to refer to counselors who deal with cultural diversity. Addressing APA (2003) General principle D. as psychologists utilizing reasonable judgment in terms of boundaries and competency along with expertise and limitations are expressed, yet using the lack of expertise in the scenario I presented is concerning and possibly lends to unjust practices therefore perhaps necessitating clearer guidelines and implementation of these guidelines as part of the ethical codes. Summary Summarizing the orientation of diversity involves individual understanding, experiences, and without biases interacting with diverse cultures. This includes family morals, values, and attitudes towards persons from other cultures are a crucial entity in terms of generational attitudes towards persons of race, color, and religious beliefs. Negativity and judgmental beliefs handed down from generations, is significant to the conflicts that occur in the United States. It becomes paramount that those on advisory boards and committees recognize from an ethical viewpoint and consider the need of additional implementation of ethic codes to address the growing population of diversity. Perhaps at that time further revisions of these guidelines will increase the necessity of ethical practices in the field of psychology, therefore mandating requirements as is in the ethical codes of conduct (APA 2002). If in fact as counselors, psychologists, and mental health workers refuse clients, then the c ode of ethical practices is really a falsely in terms of doing no harm to clients when in fact the guidelines appear to be a matter of choice. Kakkad, (2005) suggests that ethical challenges in the area of multicultural counseling become the â€Å"professional responsibility† (p.306) of the practitioner. Is this statement considered a slippery-slope in terms of expectations and provisions for multicultural therapeutic equality? Granted the field of psychology is experiencing some changes in terms of guidelines, yet applications continue to be the professionals choice. If ethics do not change in the near future to hold accountable the professional discourse regarding multicultural ethical practices, then the profession is diluting the values, of the ethnic society and the purpose4 for which the field stands for, of helping others. Moreover, leaving much to the discretion of the practitioner in terms of cultural diversity does not appear to be with in the moral and ethical prac tices of doing no harm to any persons seeking counseling. Recommendations One recommendation is in clarifying aspirational guidelines, which possibly need to be added to the code of ethics, as part of ethical practices in view of the growing multicultural population in the United States. In addition, further research perhaps through survey methods of psychologists who implement multiculturalism as part of their ongoing practice. Albeit, surveying private practitioners, mental health workers, and counselors in the New Hampshire area that incorporates multicultural aspects of their counseling practices. Moreover, the expectations and methodology of implementing educational training in the area of multiculturalism include within their practices on all levels in terms of diversity not only of culture, yet within the scope of their practices. Granted language barriers in some instances present with difficulties in terms of communication, not all diverse population are completely without some knowledge of the English language, especially in the United States. Fu rther research is need to address personal biases, and prejudices in terms of self-evaluation in order to become a multicultural practitioner (Hayes, 2008). The reliability of such a survey if implemented to all in the field of psychology in terms of addressing cultural biases in accordance with APA code of ethics and conduct. May provided alarming results in terms of professional ethics in the area of multicultural counseling. Further researches in this area may server as a positive method of improving education, communication as well as provide revisions of the standard APA ethical codes of conduct. References American psychological association. (2002)APA Council of Representatives. Guidelines on multicultural education, training, research, practice, and organizational change for psychologists. [Electronic version] http://www.apa.org/pi/multiculturalguidelines.pdf APA Online (1990) APA guidelines for providers of psychological services to ethnic, linguist, and culturally diverse population [Electronic version]. Retrieved June 13, 2008, from http://www.apa.org/pi/oema/guide.html American psychological association (2002) Ethical principles of psychologist and code of conduct [Electronic version]. Retrieved June 9, 2008, from: //www.apa.org/ethics/code2002.html APA Ethical Principles of Psychologists and Code of Conduct. (2003) General Prnciple D. Justice. Retrieved July, 27, 2008 from http://www.apa.org/ethics/code2002.html#principle_d Fisher, C. B. (2003). Decoding the ethics code: A practical guide for psychologists. Thousand Oaks, CA: Sage Publications. Hayes, P. A. (2008). 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