Product Analysis about Fast Food Restaurant Essay

Product Analysis about Fast Food Restaurant - Essay Example With a varied range of fast food items and ready to eat deserts, the company has been operating well in the international market. The company, in order to meet the changing demands, has been updating their marketing strategies as per the need of the changing time. Moreover, the company has also been serving a varied range of delicacies to capture markets of the fast food restaurants. The company has also opened a large number of franchises to serve people better in the larger number (Dominos IP Holder LLC, 2008). Herewith, the paper focuses to complete a detailed analysis of the fast food restaurant. By analyzing the different market recommendations of the fast food restaurant, a detailed picture of their market strategy is framed. The paper also describes the current fast food services the company is trading on from a critical point of view, highlighting its positives and negatives as well. Initially, Domino’s was involved in serving only Pizzas since its inception. Gradually, with the changing demand and taste preferences, the company became diversified in its food services with the inclusion of a variety of flavored pizzas and a varied range of deserts into their product line. In comparison to other food items, its Handmade Pizza has been a Unique Selling Proposition (USP) to the company, attracting high demand from the targeted consumers. The company has also been selling a wide range of products like the Parmesan Bread Bites, Stuffed Cheesy breads and Chocolate Lava Crunch to attract a diversified customer group. The company is recognized to be the bestsellers of a varied range of products, which has set a benchmark in the industry by ensuring timely delivery with quality. To increase the convenience of home delivery, Domino’s has been taking initiatives in opening a virtual store. These virtual stores were designed in order to enhance the customerâ⠂¬â„¢s convenience in placing orders. Additionally, in order to