E-commerce (online shopping) in Saudi Arabia and the UK Coursework

E-commerce (online shopping) in Saudi Arabia and the UK - Coursework Example The need to promote the sales for many organizations has promoted the rise of E-commerce1. However, E-commerce was initially a preserve of large companies, until the perception for its structures and models changed. Recently, many organizations, both big and small are venturing into E-commerce, which is a promising prospect for enhanced growth. Therefore, to reap the benefits arising from E-commerce, many governments have been promoting technology use for the governmental and the private sector organizations2. In advancing technology use for business growth, Saudi Arabia and the UK alike have been involved in E-commerce. Structure of E-commerce in Saudi Arabia Saudi Arabia has adopted E-commerce as a channel for sales and distribution, to enhance the internationalization of the country’s brands and sales, while also reaching the target market 1. The country has a large retail market, consisting of domestic consumers of both genders, whose purchasing power is high. The rate of growth of the Saudi Arabian Middle Class has been on the rise, making it possible for a large population to earn good incomes, which increase their purchasing power 2. However, E-commerce has not been fully adopted in the retail sector, due to lack of effective knowhow, lack of necessary infrastructure and lack of requisite full government support